TABLE 4: Results of Preview Survey: Overall Appeal.
| How appealing is the overall design of the new Kodak home page? | |
| Response | % of Respondents |
| Wow!!! | 14.36% |
| Very appealing | 48.51% |
| Appealing | 25.87% |
| Neither appealing nor unappealing | 5.43% |
| Unappealing | 3.49% |
| Very unappealing | 0.65% |
| Ugh!!! | 1.68% |
| N = 773 | |
TABLE 5: Results of Preview Survey: Comparison with Current Home Page.
| Overall, how does the new Kodak home page compare with the current Kodak home page? | |
| Response | % of Respondents |
| Much better | 48.29% |
| Better | 31.10% |
| Somewhat better | 9.97% |
| Neither better nor worse | 5.51% |
| Somewhat worse | 2.89% |
| Worse | 1.05% |
| Much worse | 1.18% |
| N = 762 | |