Web Cultural Usability

• Research with Al Badre at Georgia Tech GVU Center

• Culture can influence behavior and preferences in electronic mediums

  • Are there design elements that are culturally specific?
  • Are there design elements that are genre specific?
  • What, if any, relationship exists between culture and genre as reflected in the WWW?

• Objectives:

  • Identify and examine design conventions that represent cultural markers on web pages
  • Understand how cultural influences lead to variations in the use of Web site for a specific purpose

Previous slide

Next slide

Back to first slide

View graphic version